4 Usability Tips for an Awesome App
It’s 30 seconds into 11:30 a.m. and my stomach is racing between starvation and making it to my 12 p.m. meeting. At this point, my mind is on my very own rendition of The Black Eye Peas song “Let’s get it started in here.”“My stomach keeps grumbling grumbling and grumbling grumbling”, as I search for quick food options.
Bingo it hits me…Subway! I decide to launch the Subway web portal to order a tuna salad with spinach, lettuce, banana peppers, cucumbers tomatoes, oregano, and balsamic vinaigrette sauce, but the site was overwhelming to the untrained hungry eye. My eyes were all over the place looking for the to-go order icon.
This frustrated my already in a bad hungry pressed for time mood. I finally was able to place my order after the longest 7 minutes of my life. Which left me with an even shorter period of time to get my food and eat!
You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). All good advertising copy is comprised of the same basic elements.
Stylish & Flexible
How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass. Online ads are similar; consumers are so inundated with Internet advertising that your ad must be quick and catchy.
Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.
What would the consumer gain by using your product or service? This could be tangible, like a free gift; prestige, power or fame. But remember: you must be able to make good on that promise, so don’t offer anything unreasonable.
Template Features:
- Beautifully Designed
- Fully Responsive
- CMS Content
- Smooth Interactions
Magazine advertising is the most versatile, but this is solely dependent on the size of your ad and how many other ads compete with yours.
A Perfect Template for Your Business
Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.
TEMPLATE FEATURES:
- Beautifully Designed
- Fully Responsive
- CMS Content
- Smooth Interactions
If you have a full page ad, feel free to experiment; more page space gives you more creative space. If the ad is tiny, you’ll need to keep things as simple as possible.
